We start by presenting all.
We were more than 20. We have the presence of Francisco Bowling Entresistemas, Francisco Hernández, David Frias, Aitor Ruiz de Kentalia, Antonio González del Hospital de Sagunto, Daniel Segarra and Lollipop Luis Moyano Robot, Diego Gargallo and Adrian Sanz de Got Spot, Francisco Soriano Secot, Eduardo Manzano, Ximo Alcaide de Cima High Business Contact, Paul French of Ingenio-Kids, Isidro Ramon and Francisco Garcia Netwizzy, Tomas Gestoría Weight Weight, Miguel Angel Exposito of BlitWorks, Primitive Prisaric Safont, David Dominguez Head of the Informatics of the City of Sagunto and Laura Fidalgo Arranges.
PEOPLE WHO WORK IN THE WORLD OF VIDEO GAME
Eloy Ribera begins with your first question What do you think of people working in the Video Game Industry? Many of the people working in the gaming world have begun from young, It has been a vocational profession. In the world of computing it is usually very common this type of profile.
Antonio Gonzalez said he was an exceptional case since it began to study and delve into this world to 30 years and until he started programming did not begin to be amateur in the world of video games.
David Dominguez stated that from the outside it looked like the world of video games was led by programmers and computer only and it is not so. And then he listed Eloy us the variety of professions that exist in this sector Programming, graphics (where there illuminators, character modelers, texturizadores, animators, etc), musicians, Marketers, producers, Monetizadores, Screenwriters .... But usually small businesses can not have one person for each of the specialties.
A company SMALL WORKING IN THE WORLD OF VIDEO GAME, A threat or opportunity?
Eloy attendees asked whether they think it is easier for a small business fail in the video game world
Dani Segarra raises his view: If you are a small business you can also succeed and if you are a big team you can also fail. There are many variables which must take into account that a video game triumph: right moment, tastes ususarios ... Nothing is a guarantee of anything. Video games that have succeeded have been more in most cases a budget is also true that there is a greater probability of success when the budget game is high … The budget gives the opportunity to finish the game is better but there is no surefire.
HOW MUCH SHOULD PERCENTAGE OF MARKETING PLAN TO ALLOCATE A VIDEO GAME WITH RESPECT TO GLOBAL?
Elijah tells us that should be the 50% at least. That's what should. But small businesses is very difficult for them to spend that proportion of the overall budget.
What if recommended is to follow the lean startup model, tests a game as soon as possible to see that defects have and whether it will work or not. That way you can go perfecting or instead you can devote to another project in the shortest time minimizing resources.
Diego tells a working experience his specific market niches: “We made an application on Greek mythology and Latin. And we spread minimally. We were surprised when we got to have 15000 downloads. You can work small niches where not having something similar can solve and generate value to many people in this area, having no competition. With our application we have echo being invited to present at certain meetings of Classical Culture. I repeat, although there are very small niches they can generate good results and that maybe you're the only one who is working on it”
Elias also gives his view “Success depends on what has been spent and what you expect, because for a large company 15000 downloads is nothing, in exchange for a small business is enough. What is sought at the end is a return. At least a 10%, which often is not achieved.”
What is the budget which increases a videogame? Laura Fidalgo question of Arranges.
Eloy answer a 50 % It may be the aesthetics of the game perfectly, graphics mainly. Although advertising and the servers to host the game often also have their cost.
HOW monetize a video game?
Eloy states that it is necessary to study the audience it is aimed to know monetizing the game without dying in the attempt. We must consider what habits have, how much for a product is willing to pay. There are small niches that although, they are willing to buy without problems. There is another public player who does not like to pay for any game but instead would not mind seeing advertisements and even prescribe the product. Here is the advertiser pays. So the monetization model is different.
There are games that expect a public share and prescribe to reach more people, which will give the opportunity to buy any. Because there is a percentage that always pays. Modelo Free/Premium. In conclusion, at the end you must find your audience and that is the best suited.
I GotSpot talk about your project Gamification StartUp Fantasy helping entrepreneurs to generate New Business Models.
Eloy says: “It is very common to think that the objective of the game is a young audience and instead the player who is most consuming deadman On Line games are middle-aged women with games like Candy Crash or similar. We have also noted for example that in a mobile target audience is the adult.”
Paul does not agree that the mobile sector is geared for adults because there are many games that are bought by parents for children to play.
Diego states that the buying is the father, no child. “At the end the end customer is the father, even if the user is a child. Unless it through advertising moneticemos, the customer change as we discussed earlier, would the advertiser”
WHERE IS THE DEMAND IN THE WORLD OF VIDEO GAME?
What kind of video games are the most in demand? Ask Antonio González.
Daniel Segarra speaks of the importance of aesthetics and music in a video game. It is not something that goes unnoticed
Eloy thinks it's difficult to know what kind of games will be the winners, since much depends on the tastes of the people and to whom it is addressed. Let us not forget the importance of a good marketing plan to reach potential players That is one of the biggest handicaps that small businesses. It is more difficult to make yourself known.
Francisco Garcia says that there is such a variety of themed video games, dispositives, and different markets that talk about video games is not closed as it could be in the 80.
A VIDEO GAME IS MORE THAN A GAME?
David Dominguez put on the table that video games sometimes have bad press. And there are areas in the world of very interesting game and emerging niches such as serious games, simulations. And that is breaking into sectors seen as areas of learning development, education that could be used.
What is the difference between a video game and a simulator for education or training? Ximo question Alcaide
“It comes depending on the object of the game, if it is pure entertainment or find that you learn new skills and knowledge” Says Francisco García
More and more schools are, mainly private, who opt for this type of systems to help improve student performance.
Although according to David Frias would have to change the educational system to accommodate a more effective way these tools.
Isidro Ramon said: “I took a project in a company that worked with the Institute of Robotics, on simulation of tower cranes. The graphics were not very good but the important thing was the physical model was made by a mathematician who made the crane game behave exactly like or as closely as possible to a real crane. It was a unique project for a company”
Eloy informs us of a study conducted and published in the newspaper The world about how video games improved surgical skill of the surgeons, that is to say, their cognitive and perceptual skills.
DO YOU COOPERATE IN VIDEO GAME INDUSTRY?
Paco Soriano asks if the video game industry is uncooperative.
Francisco Hernandez speaks of is the opposite: “People working in the world of Gaming like found, exchange experiences, They are open to sharing. A video game developer is a Renaissance artist, because they end up doing everything and they are very passionate. If they have to take a project they are able to not sleep to finish developing it”
Miguel Angel Exposito reinforced this claim stating that Internet has always been a community video game industry.
CAMP DE MORVEDRE, AN INCUBATOR OF INDUSTRY AND TECHNOLOGY GENERATING EXPERIENCES
Eloy also pose a proposal that considers that it could have a future in Camp de Morvedre is an incubator of Sector Gaming and Technology. In which you can investigate, protect industries, synergies with other companies optimizing resources and capabilities. “In Valencia something does not exist in Spain and I have only seen in Barcelona BCN Game. Instead internationally we can see more experiences in Canada, London, Denmark…
“Startup Accelerator Demium generated a Hub only the game world in Madrid Demium Games,A sort of Silicon Valey” said Francisco Hernandez.
But we must generate a community adds Eloy
A Diego seemed a good idea because there are now quite quarry between the various professional centers and existing university degrees in Valencia: YOU, First Universitat Jaume, Florida, even next year the IES Camp begins a new module on this subject. And that would be easy to generate community. “It's very interesting both to collaborate with the community and exchange services, knowledge, optimize resources and capabilities, etc…”
Paco Soriano talk about that to carry out the project is needed 6 a 8 people working in this, generating a good working document. And that way you can find resources for it. In addition it tells us a source of funding for entrepreneurs are the prizes that are constantly coming as STARTUP EUROPE ACCELERATOR 2016 + Return talent at the Ateneo de Valencia.
VIDEO GAME INDUSTRY DOES WORK WITH PATENT?
Tomas question grammage and Daniel Segarra answer that is not very common because it is considered a new game when graphics are replaced. So it is difficult to protect a product like a video game
Diego says: Nor is there software patent models. Normally customers do not see the development of software or anyone other than the company. See the result. And a computer developer can produce the same results with other developments. As you have not copied the code can not speak of plagiarism. Although're the same functionality you have done differently. So there is no software patents. So first come is the one that takes it. It is a sector in which you have to be very quick to act”
STUDIES ON VIDEO GAMES DO YOU TEACH EMPRENDER?
David Dominguez asks Luis Moyano as a student at UJI if regulated studies, besides teach you to teach you develop a video game business models, to set up a business and land an idea.
Luis answer that very briefly. “The university has much to learn in this regard undertake a year trying and failing, equivocándote the time you need. It is a source of much more powerful than any training knowledge.”
DO VIDEO GAMES ARE HARMFUL FOR PLAYING? And ESPECIALLY THOSE OF VIOLENCE?
Ask Paco Soriano
"It is not proven that video games and violent films encourage violence of users "Said Francisco Garcia. "There are no statistics to prove this relationship"
Bowling Pape reminded us a quote from Kristian Wilson, Nintendo spokesman (1989)
Video games do not affect children. If so and Comecocos would have affected us when we were kids, we'd be wandering around dark places, eating magic pills and listening to repetitive electronic beats.
Daniel Segarra speaks that games have age restrictions that should be enforced by the parents.
TWO EVENTS THAT WE SHOULD LOSE
Paul II announced the Educational Robotics Championship by Ingenio Kids and supporting SagunTICs Friday 24 and Saturday 25 June with a capacity of 1100 people also have a championship LEGO Mindstorms Robots made with will be different activities and presentations such as the Youtuber Chincheto 77.
David ends the session with the following speech: “We have noticed that the video game industry is an emerging sector. We are convinced that it will generate many jobs, as we are convinced that ICTs are a necessary element for generating a change of the production system in all areas. Something that is present and future. Meet Up choose this is because we want to not only generate but give networking a step further, as proposed by Eloy. We have a World Festival for October Videogame who decide to end the Framework of the project that we are among all generating. At least we do not lack passion.”
And so with our family photo, we finish our MeetUp. Keep in touch.